Ranking Financial Institutions Based on of Trust in online banking Using ARAS and ANP Method
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 6, Issue 4
Abstract
Various models have been developed by scientists about e-trust that are not comprehensive and only refer to some components. In this study, initially the works of other scientists and their models were analyzed and then a new conceptual model is presented. This conceptual model contains seven different antecedents which affect the customer’s e-trust in online banking. In order to determine and prioritize the relationship between model components and identify their effects on customer’s trust in online e-banking, we have used the ARAS method, which ranks the financial institutions on the basis of proposed criteria affecting customers’ trust in e-banking.
Authors and Affiliations
Sheikh Reza| Faculty of Industrial Engineering and Management Shahrood University of Technology, SHAHROOD, Ameri Majid| Faculty of Industrial Engineering and Management Shahrood University of Technology, SHAHROOD, IRAN
Keywords
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