Ranking Financial Institutions Based on of Trust in online banking Using ARAS and ANP Method

Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 6, Issue 4

Abstract

Various models have been developed by scientists about e-trust that are not comprehensive and only refer to some components. In this study, initially the works of other scientists and their models were analyzed and then a new conceptual model is presented. This conceptual model contains seven different antecedents which affect the customer’s e-trust in online banking. In order to determine and prioritize the relationship between model components and identify their effects on customer’s trust in online e-banking, we have used the ARAS method, which ranks the financial institutions on the basis of proposed criteria affecting customers’ trust in e-banking.

Authors and Affiliations

Sheikh Reza| Faculty of Industrial Engineering and Management Shahrood University of Technology, SHAHROOD, Ameri Majid| Faculty of Industrial Engineering and Management Shahrood University of Technology, SHAHROOD, IRAN

Keywords

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  • EP ID EP6144
  • DOI -
  • Views 332
  • Downloads 10

How To Cite

Sheikh Reza, Ameri Majid (2013). Ranking Financial Institutions Based on of Trust in online banking Using ARAS and ANP Method. International Research Journal of Applied and Basic Sciences, 6(4), 415-423. https://europub.co.uk/articles/-A-6144