REALIZATION OF LANGUAGE TACTICS IN THE TEXTS OF RELIGIOUS-POPULAR DISCOURSE
Journal Title: Записки з романо-германської філології - Year 2014, Vol 2, Issue
Abstract
The article gives religious-popular discourse more precise definition in the field of variety differentiation of religious discourse, its working definition is provided, kernel criteria of religious-popular discourse identification are suggested, religious-popular texts according to their invariant religious-propaganda and religious-informative variant parameters are classified. The aim of the research is to establish the characteristics of English, German and Ukrainian texts which belong to the religious-popular discourse, to identify the speech tactics of the texts of religious-propaganda and of religious-informative character. The object of the study is the texts of religious-popular discourse in English, German and Ukrainian. The subject of the study is the reconstruction of variant periphery of theo-linguistic matrix of religious-popular discourse in English, German and Ukrainian. The texts of religious-popular discourse are classified according to their invariant-variant parameters, which enabled to distinguish: a) religious propaganda: 1) agitation, 2) poster, 3) brochure, 4) booklet, 5) leaflet, 6) flyer, 7) calendar, 8) writing on the billboard, 9) prayer booklet. b) religious-informative texts 10) calendar religious guide, 11) booklet of international religious festival, 12) booklet of assembly of the Religious Synod, 13) religious journal. The variant parameters of these texts we consider the following: a) religious and popular speech tactics, b) the conception of the context (the topic, place and time), c) the conception of the mediator of the consolidated member (a possible author), d) the sphere of communication, e) changing of communicative roles, f) the way to popularization, g) the mode of communication, h) thematic, referential unity of the participants of the event, i) temporal and spatial unity. To differentiate each of the above mentioned texts we will try to elaborate one of the selected variant parameters, such as the implementation of speech tactics: a) self-presentation, b) cooperation, c) separation, d) opposition in the texts of religious propaganda and a) explanation of religious teaching of evaluative component, b) tactics of narrative information, c) definition of religious concepts, d) remarks (nationally labeled and commercial messages in intermediate discursive structural elements, the so-called "points that generate special messages". Variant periphery of theo-linguistic matrix of religious-popular discourse is isolated according to a number of proposed parameters, including the implementation of the speech tactics to convert into the Christian faith by means of the popularization of biblical knowledge, namely, self-presentation, cooperation, separation and opposition in the texts of religious propaganda and clarification, tactics of narrative information, definition of religious concepts, remark in the religious-informative texts.
Authors and Affiliations
Olesia Cherkhava
Keywords
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