Reflection of Loyalty Programmes with the Use of Bonuses in Accounting

Journal Title: Бізнес Інформ - Year 2013, Vol 10, Issue 0

Abstract

The article studies loyalty programmes that are used at modern trading enterprises and discovers main barriers on the way of development of methodical approaches of bonus accounting provided to the clients of loyalty programmes. It analyses theoretical and methodical aspects of bonus accounting in international practice and methods of reflection of loyalty programmes in accounting with the use of bonuses existing in Ukraine. Comparing electronic money and settlement elements of the loyalty programmes, the article proves that the accumulating bonus systems are completely equal to electronic money by their functions and essence, that is why the sub-account 323 "Electronic money expressed in bonuses" is offered to be used for their accounting. The article proves that the clients need to reserve a part of funds and reflect bonus reserves in accounting in order to ensure payment of bonuses. In order to accumulate information on movement of funds that are reserved by an enterprise for ensuring future expenditures on payment of bonuses and strengthening detailing of accounting of loyalty programmes, the article recommends to open an individual sub-account 479 "Bonus reserve" in the working plan of accounts of trading enterprises, which would allow a better satisfaction of managerial personnel in information on effectiveness of loyalty programmes.

Authors and Affiliations

Pavlo Sakharov

Keywords

Related Articles

Formation of Frame Model of a Mechanism for Economic Security of Foreign Economic Activity of Enterprise

The article presents the hypothesis, the sense of which is that in order to ensure the economic security of subject of foreign economic activity (FEA) there is a need to develop an effective mechanism for the economic se...

Intensification of Development of Mixed Transportation of Freight in Ukraine through Formation of the Network of Transportation and Logistic Centres and Transportation and Logistic Clusters

Development of mixed transportation is a prospective direction of development of the transportation system of Ukraine. The article analyses the modern state of development of mixed transportation of freight in Ukraine. T...

Deterministic Simulation of Sustainability of Dynamic Socio-economic Systems

The article considers approaches to deterministic simulation of sustainability of socio-economic systems. It notes that formalised approaches to modelling and strict mathematical mechanism attracts more and more research...

Tourism Services: Marketing Specifics and Current Status of the Market

The article considers the concept of tourism service and its features that distinguish it from other services and goods in general, market of tourism services, specifics of tourism product and importance of tourism in th...

Modelling Strategy of Loan and Deposit Activity of a Commercial Bank

The article considers development of strategy of loan-deposit strategy of a bank, which could be presented by relevant rates. Bank activity is described with goodwill and liquidity indicators that characterise tangible a...

Download PDF file
  • EP ID EP157219
  • DOI -
  • Views 112
  • Downloads 0

How To Cite

Pavlo Sakharov (2013). Reflection of Loyalty Programmes with the Use of Bonuses in Accounting. Бізнес Інформ, 10(0), 316-321. https://europub.co.uk/articles/-A-157219