REGULAR UPDATE OF CLINIC WEBSITES AS A MEANS TO INCREASE NEW-PATIENT COUNT
Journal Title: European Journal of Business and Social Sciences - Year 2017, Vol 6, Issue 2
Abstract
This research aims at manipulating a clinic's website to determine whether the number of website visitors is correlated with the number of patients as human behaviour changes. By regularly updating the website of a particular clinic under study with medical content, thereby creating a means of vertical communication between prospective patients and the medical staff. Website indicator statistics included data on the number of page views, and new/returning/local website visitors. The website usage data were collected over a period of 20 months. A significant year-on-year increase in patient count was positively correlated to all monthly website indicators except website visitor locality. The actual number of new patients after website intervention was 1.23 times larger than the number of patients estimated using data from the past decade. This method of website update may also have a positive effect on the vertical communication between prospective patients and the medical staff
Authors and Affiliations
Teruhide Koyama| Department of Epidemiology for Community Health and Medicine, Kyoto Prefectural University of Medicine, Kyoto, Japan Frontier Institute of Health Communication, Vitaly Inc., Tokyo, Japan, Kazuo Takahashi| Frontier Institute of Health Communication, Vitaly Inc., Tokyo, Japan Tel: +81-3-6885-7202, Aiko Takahashi| Frontier Institute of Health Communication, Vitaly Inc., Tokyo, Japan, Yosuke Takeda| Frontier Institute of Health Communication, Vitaly Inc., Tokyo, Japan
Keywords
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