RELASI ETIKA ISLAM DAN CUSTOMER RETENTION BAGI PERBANKAN SYARIAH
Journal Title: Tadayun: Jurnal Hukum Ekonomi Syariah - Year 2022, Vol 3, Issue 1
Abstract
This study discusses the extent to which Islamic business ethics affect customer retention in Islamic banking so that it can compete with conventional banking. The research method uses descriptive quantitative research, with 72 respondents from students, private employees, civil servants, and entrepreneurs. Data collection techniques in the form of observations, literature studies, and questionnaires The independent variable is the business ethics variable, with indicators of unity, justice, free will, responsibility, and virtue. As for customer retention with indicators of customer loyalty and the intensity of the implementation of transactions in Islamic banking, this survey uses simple regression analysis using IBM SPSS Statistics 20 software. The results of the study found that Islamic ethics have an influence on customer retention. This is evidenced by the percentage of Islamic ethics influence of 36.1% on customer retention, and the rest is influenced by other factors. The majority of the reasons customers choose Islamic banking are because of the application of Islamic business ethics in the operations of Islamic banks, especially on the divine side. Customers assume that Islamic banks are banks that offer a solution to avoid the practice of usury. Inclusion and literacy stimulation are needed so as to increase public preference for Islamic banks..
Authors and Affiliations
Rafiuddin Ibrahim
Keywords
Related Articles
- EP ID EP710295
- DOI https://doi.org/10.24239/tadayun.v3i1.74
- Views 77
- Downloads 0
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