RELATIONSHIP WITH STAKEHOLDERS IN BRAZILIAN ENERGY COMPANIES
Journal Title: European Journal of Business and Social Sciences - Year 2013, Vol 1, Issue 12
Abstract
The paper seeks to identify and analyze the means of approaching with stakeholders, which have been used and reported in sustainability reports by the companies within the electrical energy sector included in the Corporate Sustainability Index of BM&Fovespa (Brazilian Stock Exchange). The proposed methodology is based on the identification of stakeholders reported by the companies in their 2010 sustainability reports, on their prioritization and on the analysis of stakeholders considered critical by the prioritization process. As a result, comparisons are presented for each company between the amount of approach techniques reported in the reports for the critical stakeholders, and the average of all of the companies. The collaborator stakeholders had the best results, which indicates that the companies have considered this stakeholder as strategic for achieving their objectives whereas the supplier had the worst and it is an unsatisfactory result given the classification of groups as key or critical in this study's evaluation.
Authors and Affiliations
Diogo dos Santos Damas| Fluminense Federal University - UFF, Rua Passos da Pátria, 156, Block E, room 329, São Domingos, ZIP 21010-240, Niterói-RJ, Brazil, email: diogosdamas@hotmail.com; leoaded@yahoo.com.br; quelhas@latec.uff.br,vlameira@uol.com.br, tel: (55) (21) 2629-5620, Leonardo Aded Tavares| Fluminense Federal University - UFF, Rua Passos da Pátria, 156, Block E, room 329, São Domingos, ZIP 21010-240, Niterói-RJ, Brazil, email: diogosdamas@hotmail.com; leoaded@yahoo.com.br; quelhas@latec.uff.br,vlameira@uol.com.br, tel: (55) (21) 2629-5620, Osvaldo Luiz Gonçalves Quelhas| Fluminense Federal University - UFF, Rua Passos da Pátria, 156, Block E, room 329, São Domingos, ZIP 21010-240, Niterói-RJ, Brazil, email: diogosdamas@hotmail.com; leoaded@yahoo.com.br; quelhas@latec.uff.br,vlameira@uol.com.br, tel: (55) (21) 2629-5620, Valdir Lameira| Fluminense Federal University - UFF, Rua Passos da Pátria, 156, Block E, room 329, São Domingos, ZIP 21010-240, Niterói-RJ, Brazil, email: diogosdamas@hotmail.com; leoaded@yahoo.com.br; quelhas@latec.uff.br,vlameira@uol.com.br, tel: (55) (21) 2629-5620
Keywords
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