Religiosity Commitment and Decision-Making Styles Among Generation Y Muslim Consumers in Malaysia
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 1
Abstract
This article examines the influence of religiosity commitment on the decision-making styles of Generation Y Muslim consumers in Malaysia. Both the Religious Commitment Inventory (RCI-10) and the Consumer Styles Inventory (CSI) were tested. A non-probability sampling was employed to select 500 targeted respondents, and 486 completed structured questionnaires were returned. Factor analysis was conducted to determine the religiosity commitment and decision making styles dimensions. A two dependent sample t-test was employed to examine the influence of devout and casual religiosity commitment on shopping styles. The research results indicate that religiosity commitment consists of two dimensions (interpersonal and intrapersonal commitment). Additionally, Muslim Generation Y consumers have eight decision making styles : Fashion Consciousness, Confused by Over choice, Quality Consciousness, Brand Consciousness, Brand Loyalty, Recreational Shopping Consciousness, Value-impulsiveness and Time Restricted. The results also suggest that the devout and casual groups are significantly different in the Quality Consciousness and Brand Consciousness decision making styles. Those high in religious commitment tend to be more quality and brand conscious. Of the eight prevailing decisionmaking styles, only six are consistent with Sproles and Kendall. Two other styles – Valueimpulsiveness and Time Restricted – emerged as new decision making styles of Muslim youths in Malaysia.
Authors and Affiliations
Nor Khasimah Aliman, Zailin Zainal Ariffin, Shareena Mohamed Hashim
Keywords
Related Articles
- EP ID EP531025
- DOI 10.6007/IJARBSS/v8-i1/3830
- Views 82
- Downloads 0
Heresy Phenomena in the Malay Community in Malaysia
The heresy conflict is a manifestation of conflict between backwardness and progress of a civilization. When such a conflict arises within a Malay society, progress becomes difficult to be translated. The emergence of Is...
Poverty Eradication through Productive Welfare Approach in Malaysia
Poverty has become one of the social problems in Malaysia. However, since Malaysia government launched the New Economic Policy (NEP) in 1970, the poverty rate and incidence decreased over the years. There were many appro...
Analyzing the Effects of Comments on Social Networking Sites on Consumer Purchasing Decision Process
The usage rate of social networking sites have increased in recent years in parallel with the technological improvements and developments experienced in the world. Social networking sites, usage rate of which is increasi...
Academic Service and Student Satisfaction: A Case Study on Sekolah Tinggi Agama Islam Negeri Teungku Dirundeng Meulaboh – Indonesia
Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Direundeng Meulaboh is a community-based educational institution. Established in co-operation with the Aceh Barat District Government management authority Indonesia, STAI...
Profiling GPS Users among Small Scale Fishermen in Malaysia
This study aims to profile the GPS users among small scale fishermen in Malaysia. The study is quantitative in nature whereby a total of 400 respondents from 12 fisheries districts were involved. The analysis have confir...