Religiosity Commitment and Decision-Making Styles Among Generation Y Muslim Consumers in Malaysia
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 1
Abstract
This article examines the influence of religiosity commitment on the decision-making styles of Generation Y Muslim consumers in Malaysia. Both the Religious Commitment Inventory (RCI-10) and the Consumer Styles Inventory (CSI) were tested. A non-probability sampling was employed to select 500 targeted respondents, and 486 completed structured questionnaires were returned. Factor analysis was conducted to determine the religiosity commitment and decision making styles dimensions. A two dependent sample t-test was employed to examine the influence of devout and casual religiosity commitment on shopping styles. The research results indicate that religiosity commitment consists of two dimensions (interpersonal and intrapersonal commitment). Additionally, Muslim Generation Y consumers have eight decision making styles : Fashion Consciousness, Confused by Over choice, Quality Consciousness, Brand Consciousness, Brand Loyalty, Recreational Shopping Consciousness, Value-impulsiveness and Time Restricted. The results also suggest that the devout and casual groups are significantly different in the Quality Consciousness and Brand Consciousness decision making styles. Those high in religious commitment tend to be more quality and brand conscious. Of the eight prevailing decisionmaking styles, only six are consistent with Sproles and Kendall. Two other styles – Valueimpulsiveness and Time Restricted – emerged as new decision making styles of Muslim youths in Malaysia.
Authors and Affiliations
Nor Khasimah Aliman, Zailin Zainal Ariffin, Shareena Mohamed Hashim
Keywords
Related Articles
- EP ID EP531025
- DOI 10.6007/IJARBSS/v8-i1/3830
- Views 67
- Downloads 0
Female Leadership Style: Evolving Paradox
Certainly there is plentiful evidence to demonstrate that female leaders are as, if not more, capable than their male counterparts. Reasons for this include their natural leadership style being collaborative and cooperat...
The Feasibility Study in Digitization of Records and Archives
The definition of feasibility study is the analysis of a problem to determine if it can be solved effectively. Digitization content may include text, sound, image and voice are stored as electronic files and viewed and e...
Qualifications Required for Health Managers: A Phenomenological Research
Health institutions should be managed professionally in order to use their resources efficiently, to keep pace with the change process, to be able to develop appropriate strategies against uncertainties and to achieve th...
Female Circumcision between View of Islamic Scholars and Medical Experts
Circumcision is one of the practices in sharia (laws) of Islam and it is practiced by Muslims since years ago. It is done to the male and also female individual. For male, it is obligatory (wajib) according to majority o...
Political Implications of Natural Resources Conflict in Sudan
This paper examines several factors that can help in-depth understanding of the relationship between natural resources and politics in Sudan. These factors include: fragile state and the way of distribution of resources...