Reputation potential as a factor of trade enterprises development in Ukraine
Journal Title: Бізнес Інформ - Year 2012, Vol 8, Issue 0
Abstract
The article suggested information and methodological support for the research of reputation potential of trade enterprises. The problems of formation and the main trends of development of goodwill, brands and private labels of Ukrainian trade enterprises are identified.
Authors and Affiliations
Natalya Krasnokutskaya
Keywords
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- EP ID EP130709
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