Research Methodology Concepts And Cases
Journal Title: International Journal of Physical and Social Sciences (IJPSS) - Year 2012, Vol 2, Issue 6
Abstract
The book starts on a very logical note on the research methodology “ An important pillar of the bridge that connects Management as Art to Management as Science By Professor Ashoka Chandra. This grows the conviction of the author in the book. From the beginning such as objectives towards the end – report writing the book maintains its smooth explanative mode. The authors have attempted really well in defining the research procedure by including the words such as: ‘sequential method of enquiry directed towards a clear implicit or explicit business objective.’ The book is a practical rather than an academic text for all those undertaking, perhaps for the first time, small-scale research. The book is written experienced mentors like Deepak Chawla and Neena Sondhi, it covers the entire research process - from designing and submitting a research proposal through to its completion. The book has vi sections all of them are thoughtfully designed. The book devotes considerable amount of focus on the first section in term of defining the research problem and development of hypotheses. Research designs are also explained in detail such as Exploratory, Secondary Two-tiered and descriptive. The fully rationalized and expanded section ii of the book provides a guide to the terms and phrases that help shape the nature, purpose, logic, meaning, and methods of the practices called qualitative inquiry. This helps the reader/ researcher to get acquainted with the complexity of the issues behind the research problem. This book is a excellent navigator to the various streams of research studies.
Authors and Affiliations
Dr Deepak Chaawla, Dr Neena Sondhi
Keywords
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