RESEARCH OF ACTUALITY AND APPLICATION IN THE TOURIST SCIENCE OF NEW INFORMATION TECHNOLOGIES AT THE EXAMPLE OF TECHNOLOGY OF DYNAMIC PACKAGING
Journal Title: ΛΌГOΣ. МИСТЕЦТВО НАУКОВОЇ ДУМКИ - Year 2019, Vol 1, Issue 4
Abstract
New technologies are increasingly integrated into all spheres of human activity and it`s main goal is to simplify and increase the speed of achieving the desired result. In the field of tourism, innovation comes from process of simplifying work with the client. The client requires a more thorough, fast and comprehensive approach to meeting their own needs. In this key, it is important to consider a novelty in the field of information technology - «dynamic packaging». This is a new approach to the maximum satisfaction of customer requests for global travel companies and general for the Ukrainian tourism market. Dynamic packing is a new technology for the formation and implementation of a tourist product through direct access to the resource systems of airlines, hotels and aggregators of tourist services and providing comprehensive access to the necessary information. The experience of the developed countries in terms of tourism shows that in the near future, dynamic packaging will become the technological basis for a new strategy for the development of the world tourism industry. Important new technology has to expand the geography of the domestic Ukrainian tourist product. It allows to bring to the consumer separate, small objects which were economically unprofitable and could not move on the market in the usual for tourists format. A fundamentally new technology model for organizing the Ukrainian tourism industry will provide benefits for all market participants: from consumers to providers of tourism services (airlines, hotels). A strategy for product transformation can become one of the ways to save the business of the tourism industry in an acute crisis, when the number of charter destinations will be reduced. to a minimum, and regular carriage will become a key component of tourist packages. The using of dynamic packaging is one of the most effective and correct technological strategies for the development of a modern tourist operator, which eliminates the risks of quotation for the accommodation and transportation of tourists, provide the consumer with a guarantee of the provision of services, expand the range of the proposed tourist product.
Authors and Affiliations
Світлана Філюк
Keywords
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