Research Of Characteristic Features Of Innovative Products
Journal Title: MIND Journal - Year 2018, Vol 5, Issue 5
Abstract
The problems of innovative products sales has been analyzed in the article, as well as the factors stimulating it. These problems include reduced life cycle of innovative products, imperfect market research tools, technological barriers, insufficient funding, absence of solvent demand, undevelopment of sales network, personnel issues and imperfect marketing communications tools. It has been proved that marketing, including innovative one, is closely correlated with marketing activities. It has been proposed that effective solution of all problems connecting the sales activity of innovative products of industrial enterprises is possible due to the close interaction of the specialists of the sales department and the marketing services with the developers of such products.
Authors and Affiliations
Oleg Ofirenko, Ievgenyi Nagornyi, Olena Shevliuga
Keywords
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- EP ID EP411908
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