Research of the product’s competitiveness level of the trading enterprise based on search modeling
Journal Title: Ринкова економіка: сучасна теорія і практика управління - Year 2019, Vol 18, Issue 1
Abstract
Based on the analysis of the trade sector and the existing theoretical developments, an approach has been proposed for predicting the quantitative value of the level of a commercial enterprise’s commercially marketed products and the maximum growth rates of its sales. The approach is based on the use of an economic-mathematical search model, which serves as the basis for making a scientifically sound management decision on the choice of a production strategy and the realization of a new product on the market. The determination of the quantitative value of the level of competitiveness of products sold on the market is carried out on the basis of the calculation of two components – regulatory and market. The essence of the approach is to predict the level of competitiveness of products of a commercial enterprise at the main stages of its life cycle.
Authors and Affiliations
N. I. Vladymyrska, V. V. Laptieva
Keywords
Related Articles
- EP ID EP634054
- DOI 10.18524/2413-9998.2019.1(41).173524
- Views 50
- Downloads 0
DEVELOPMENT OF REGIONAL MARKETING AS MEANS OF QUALITIES’ VIABILITY IMPROVEMENT
The main influence factors, such as complex indicator of the life quality in the region and the limits in which the market and marketing activities are affected to it, were analyzed. A measures set of improving entities...
About the procedure of distribution of court costs in economic process
Article is devoted to problems of distribution of court costs in economic process of Ukraine. The author reveals qualifying signs of distribution of court costs, offers solutions of the problem of the compensation the ex...
Perfection of the system of material stimulation of workers ЖКХ
The article suggests bonus system for communal sarvices employees’ stimulation. The system provides with differentiation of personal input of staff, varies personal employees’ rate of wages, bonus job and studies how it...
CYBERNETIC AND SYNERGISTIC MANAGEMENT IMPERATIVES FOR TRADE BUSINESS
Trade is one of the most important sectors of human economic activity and it requires some stimulating public regulation, especially in economy under reforms. What kind of impact it should be – the question is still open...
FEATURES OF THE COMPETITIVE MARKET STRUCTURE OF FAT AND OIL INDUSTRY
The article describes and analyzes the current state of the oil and fat industry in Ukraine, highlights the peculiarities of this market in terms of its competitive structure. Problems of the enterprises activity develop...