Research on spatial difference and dynamic mechanism of vir-tual tourism flow based on online group purchase
Journal Title: Smart Tourism - Year 2022, Vol 3, Issue 1
Abstract
Taking the online group purchase of tourism products as the research perspective and the online group purchase virtual tourism flow of tourism products in 26 tourism destinations in China as the research data, this paper studies the spatial distribution differences and formation dynamic mechanism of virtual tourism flow through the method of spatial analysis. On the whole, the online group purchase virtual tourism flow shows weak discrete distribution characteristics, and some parts show certain aggregation. The virtual passenger flow is concentrated in the provinces with rich tourism resources in the south coast and central China, and the group purchase virtual tourism flow in the central and western regions, North China and Northeast China is small. The spatial distribution of group purchase virtual tourism flow is the result of the joint action of internal and external driving forces and environmental driving forces. The external driving forces include three main driving factors: product group purchase price, product type and network marketing spatial structure. Relevant analysis shows that group purchase price is the most important external driving factor, followed by product type and finally network marketing spatial structure. Taking group buying virtual tourism flow as the research perspective has a certain novelty, which makes up for the weakness of tourism flow in virtual space. The flow direction of virtual tourism flow can reflect the real tourism flow to a certain extent, and even guide the real tourism flow. The research of virtual tourism flow provides a predictive warning for the flow management and capacity management of scenic spots.
Authors and Affiliations
Wei Tu, Zhenfang Huang, Yelin Fang
Keywords
Related Articles
- EP ID EP709976
- DOI 10.54517/st.v3i1.1711
- Views 96
- Downloads 0
Review of research on smart tourism at home and abroad
Smart tourism not only is highly valued by the academic circles, but also has begun to practice in some areas and obtained good achievements. This article first expounds the origin of smart tourism; then discuss the cur...
Intelligent management system design for tourism, cultural and creative industrial park—Take the traditional district of Wudian City in Jinjiang as an example
Taking Jinjiang Wudian City Tourism Cultural and Creative Industrial Park as the research object, we use the case study method to explore the intelligent management system design scheme of the tourism cultural and creati...
Digital protection of traditional villages of “Retaining Homesickness”
With the rapid disappearance of traditional villages, the traditional culture contained in them has been in jeopardy, and digital protection has become the international trend and necessary way to protect traditional cu...
Application of new technologies on tourism development in the context of big data
In order to cope with the pressure and challenges brought by the growing number of tourists in China, the development of big data and related electronic information technology provides new opportunities for the operatio...
The value of intelligent services and intelligent destination: From the perspective of residents
Destinations are considered brands that must be properly managed to increase not only tourist arrivals but also the quality of life of residents. Brand equity plays an important role in achieving such objectives. Simulta...