The value of intelligent services and intelligent destination: From the perspective of residents
Journal Title: Smart Tourism - Year 2022, Vol 3, Issue 1
Abstract
Destinations are considered brands that must be properly managed to increase not only tourist arrivals but also the quality of life of residents. Brand equity plays an important role in achieving such objectives. Simultaneously, the inte-gration of ICT in the territory has led to the concept of “smart destinations”. In this context, the aim of the paper is to develop a value model of smart destinations from the perspective of residents (key actor of destinations as they project their image and influence the tourist experience). Our model includes smart services related to safety, health, heritage, mobility and environment. Our results confirm that smart destination value is formed by recognition, image, perceived quality and loyalty. In addition, safety, environment and mobility services are the main antecedents of smart destination value.
Authors and Affiliations
Ángel Herrero Crespo, Héctor San Martín Gutiérrez, María del Mar García de los Salmones Sánchez
Keywords
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- EP ID EP709981
- DOI 10.54517/st.v3i1.1726
- Views 48
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