Research on the Development Countermeasures of Sports Industry in Shandong Peninsula Blue Economic Zone from the Perspective of Regional Economy
Journal Title: Health Science and Management - Year 2023, Vol 2, Issue 1
Abstract
Purposes: Shandong Peninsula Blue Economic Zone Development Plan is the first regional development strategy with the theme of marine economy in China. This study hopes to understand the current situation of sports industry development in Shandong Peninsula Blue Economic Zone from the perspective of regional economy and analyze the development countermeasures. Methods: Through literature review, this paper sorts out the development status of Shandong Peninsula Blue Economic Zone, sorts out the relevant research on the development of sports industry from the perspective of regional economy, and makes an empirical analysis of Shandong Peninsula Blue Economic Zone by mathematical statistics. Conclusion: Using the location entropy and Moran index to measure the industrial agglomeration degree and analyze the spatial characteristics, we can know that the sports industries in Qingdao, Yantai and Weihai have certain agglomeration effect. Through the successful case analysis of the development of sports industry in Zhejiang Province, according to the point-axis development theory and differentiation strategy, combined with the actual situation of Shandong Peninsula Blue Economic Zone obtained by SWOT analysis, this paper puts forward corresponding countermeasures and suggestions for the development of its sports industry.
Authors and Affiliations
Yanhui Cong
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