Research on the distribution pattern of the main interests of agricultural industry chains under the background of“ Internet +”—Based on cooperative game theory
Journal Title: 广东农业科学 - Year 2018, Vol 45, Issue 1
Abstract
"Under the background of“Internet +”，in order to fully stimulate the efficiency and effect of bringing e-commerce into the agricultural industry chain，based on the cooperative game theory，this paper analyzed principal benefit distribution of the agricultural industry chain and constructed a cooperative game model of principal benefit of the agricultural industry chain. Through demonstrating the operability of the model with examples， a satisfactory distribution plan for the benefits of various stakeholders was obtained. The Model avoided the equal distribution of benefits among farmers，processors，sellers and e-commerce platforms，and promoted the stability and development of the agricultural industrial chain under“ Internet + Agriculture.”"
Authors and Affiliations
Shuang CHEN, Wei-wei WANG
Keywords
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- EP ID EP592120
- DOI 10.16768/j.issn.1004-874X.2018.01.025
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