RESPONSIBILITY AS THE DETERMINANT OF MODERN ENTREPRENEURS AND CONSUMERS ACTIVITY
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2015, Vol 16, Issue 3
Abstract
The paper considers categories of responsibility as key determinants of consumer beha¬vior and companies performance. For this purpose, the concept of corporate social responsibility as a form of accountability of contemporary entrepreneurs and Polish good practices in the field of CSR were presented. The paper also outlines the essence of responsible consumer behavior, the model of responsible behavior recognition of consumers was presented and also defined the rela¬tionship between corporate responsibility and the responsibility of the consumers.
Authors and Affiliations
Magdalena Wróbel
Keywords
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