Retailing Behavior of Rural and Urban Consumers towards unorganized Retail outlets - An Empirical study
Journal Title: International Journal of Physical and Social Sciences (IJPSS) - Year 2012, Vol 2, Issue 6
Abstract
Retailing is one of the fastest growing industries across the world. It is also one of the very important industries in terms of customer value addition and economic stability in a country. Today, retailing has gained more importance because of the new business models adopted in the sector. The development in retailing is the reflection of change in the life style of customers. Country like India, where urban and rural consumer disparities are high, retailers need to consider the varied input of consumers for designing retail mix strategies. In the present study an attempt is made to analyze the behavioral quotient of the urban and rural customers in their retailing practices. In this exploratory study an effort is made to understand the behavioral differences among different demographic variables. The outcome of the study reveals that opinion of the urban and rural customers on traditional and modern retail outlets are more or less similar. But, opinion of the different demographic variables on traditional and modern retail outlets is found to be different.
Authors and Affiliations
Gangadharaiah. D. N, Dr. H. N. Ramesh, Dr. Y. N. Nagaraju.
Impact of Selling Expenses on Net Sales in Pharmaceutical Companies of India
Selling costs, in a down economy, are a major drag on the bottom line. Selling costs are the budget items associated with sales personnel, their support staff, the departmental infrastructure, and the at times consider...
On Some Properties of Fuzzy Soft Sets And Intuitionistic Fuzzy Soft Sets
The purpose of this paper is to prove some properties ( i.e. associative, distributive ) of Fuzzy Soft Sets and Intuitionistic Fuzzy Soft Sets with respect to extended union, extended intersection and restricted union,...
INVESTIGATION OF HANDOVER IN WCDMA
Third generation wireless system is based on the WCDMA access technique. In this technique, all users share the same bandwidth simultaneously but with different codes. So in Soft Handoff (WCDMA) new user will demand ne...
Urban Land Use Planning using Digital Cartographic Modelling
The growing urbanization in developing economies, especially in India, have the potential to change existing land use patterns with the urban fabric as well consume vast open lands surrounding the existing urban island...
WORK-LIFE BALANCE IN BPO SECTOR
Purpose: The role of work has changed throughout the world due to economic conditions and social demands. Throughout the years, the role of work has evolved and the composition of the workforce has changed. Today, work...