Rethinking Brand’s Presence: Universidade Federal Fluminense’s Website Project Focusing on the Users

Journal Title: Journal of Visual Art and Design - Year 2016, Vol 8, Issue 2

Abstract

This article presents a redesign concept project for the main websites of Universidade Federal Fluminense, associated with Usability practices like information architecture and the application of researches to assess the usability grade of a website. The process also includes qualitative exploration with users and elaboration of guidelines that will set the future steps for the online presence of a brand.

Authors and Affiliations

Caio Vinicius de Macedo Goes, Lilian Soares Pinto de Souza Ribeiro

Keywords

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  • EP ID EP201511
  • DOI 10.5614/j.vad.2016.8.2.5
  • Views 119
  • Downloads 0

How To Cite

Caio Vinicius de Macedo Goes, Lilian Soares Pinto de Souza Ribeiro (2016). Rethinking Brand’s Presence: Universidade Federal Fluminense’s Website Project Focusing on the Users. Journal of Visual Art and Design, 8(2), 153-167. https://europub.co.uk/articles/-A-201511