RETÓRICA DA METÁFORA EM REPORTAGENS SOBRE ECONOMIA: O VERBO EM FOCO
Journal Title: Ideação - Year 2017, Vol 17, Issue 1
Abstract
From the point of view of the Rhetoric science and in a cognitive perspective, the aim of the present study is to approach the rhetorical role developed by the metaphorical verbs and verbal locutions in the news regarding economy extracted from IstoÉ – Dinheiro and Exame magazines.We hypothesized that they perform three complementary and integrated rhetorical strategies: condensation of analogies, didactical transposition and aesthetical creation –making accessible and interesting respectively. In this tridimensional dynamic, the verbal metaphor constitutes a crucial point in the discourse production: it is part of the author’s subjectivity. For that reason we see its use as a strategy – in this case, linguistic features that are thought and used as for persuasion. At the same time, it constitutes a critical point in the interpretation: it presupposes the contribution of the reader and expects his competence and critical sense for unveil what the metaphors manifests or hide from view. Thus, it is demonstrated that the metaphor, rather than being a language figure, constitutes a way of thinking, representing and, when it comes to the persuasive discourse, it shows some reality from a specific point of view.
Authors and Affiliations
Ivo José Dittrich
Keywords
Related Articles
- EP ID EP689386
- DOI -
- Views 220
- Downloads 0
As sereias e os satãs
Uma das discussões que percorrem os estudos de Análise do Discurso se refere ao fato de se determinar se o sujeito é fonte e origem do seu dizer, assujeitado a uma maquinaria discursiva ou um ser histórico, no sentido...
PERCEPÇÃO DA CRIANÇA SOBRE A HOSPITALIZAÇÃO MEDIADA PELO BRINQUEDO TERAPÊUTICO INSTRUCIONAL
INTRODUCTION - The activity directed through the Therapeutic Toy provides freedom, stimulates motor activity, creativity, teaches how to deal with conflict situations, and expresses internalized content, enabling interve...
CRISE AMBIENTAL E MODERNIDADE: REFLEXÕES PARA A CIÊNCIA, A EDUCAÇÃO E A SOCIEDADE
This paper explores aspects of science and modern society, emphasizing the externalities that come from extreme economization of societies and the fragmentation of knowledge, which together generate a rationality that...
HISTÓRIA, ACONTECIMENTO E LÍNGUA: UM OLHAR PARA OS MOVIMENTOS SOCIAIS
The present work aims to discuss some fundamental questions for Discourse Analysis: history, event and language. As an object of analysis we took a social movement of struggle for land the Movement of Landless Workers...
OS MAIAS - RETROSPECTIVAS
A intenção deste trabalho é investigar na obra Os Maias, a partir do último capítulo, as revelações, as confirmações ou as quebras de expectativa criadas na primeira leitura ou provocadas pela leitura em retrospectiva. I...