Retos de los medios sociales para adentrarse en el metaverso
Journal Title: Revista CEA - Year 2022, Vol 8, Issue 17
Abstract
Dentro de las nuevas dinámicas de desarrollo tecnológico, el metaverso parece ser uno de los determinantes del futuro próximo en torno a la presencia digital de las marcas. Si bien los medios sociales continúan siendo un puente muy importante de comunicación entre el público y las organizaciones. La utilidad de los medios sociales como elementos conformadores de la identidad y del posicionamiento corporativo, no es una cuestión debatida ni por académicos ni por las organizaciones. El metaverso integra nuevas variables como la inmersión y las nuevas experiencias para los usuarios, que suponen retos para las dinámicas entre el publico y las organizaciones en torno al uso de los medios sociales.
Authors and Affiliations
José Sixto-García
Keywords
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- EP ID EP716644
- DOI https://doi.org/10.22430/24223182.2623
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