REVOLUTION IN E-COMMERCE AND MARKETING A CONTRAST BETWEEN TRADITIONAL AND CURRENT MARKETING PRACTICES
Journal Title: Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi / Journal of Current Marketing Approaches and Researches - Year 2020, Vol 1, Issue 1
Abstract
Purpose: E-commerce has led to very significant changes in the marketing field. The purpose of this article is to investigate the impact of e-commerce in the marketing domain. The advent of e-commerce has led to various applications for marketers. E-commerce has been influential in the traditional marketing mix by expanding the definition of product, price, location and promotion. Methodology: This article examined the evolution of e-commerce. He considered these evolutions as a method divided into four periods. The study will discuss the definition, applications, advantages and limitations of ecommerce. E-commerce will discuss an area of marketing that has changed drastically as it affects the organization, society and customers who have important stakeholders in the marketing field. Findings: The key findings present an opportunity for global e-commerce development and growth. Retailers are trying to collaborate with offline and online channels. Social media is turning into its own e-commerce platform. E commerce and marketers have been observed to try to be more customer-oriented and social. Mobile commerce marketers are forced to adopt multichannel retailing, so marketers work to improve their ecommerce capabilities. Conclusion: The aim of this research is to demonstrate the effects of e-commerce on marketing in order to identify the advantages and problems of e-commerce in marketing processes. The study helps to understand that e-commerce positively changes marketing and makes it easier for marketers to communicate with customers through social networking sites.
Authors and Affiliations
Said KINGIR Yusuf GEZER
Keywords
Related Articles
- EP ID EP703248
- DOI -
- Views 89
- Downloads 0
Investigation of Hedonic and Utilitarian Consumption Tendencies of Female: A Research on Generations Y and Z
Purpose: This study was carried out to determine whether the hedonic and utilitarian consumption tendencies of female consumers differ according to the Z and Y generation, which is a demographic variable. Materials and M...
TÜRKİYE’DE TEDARİKÇİ SEÇİMİ İLE İLGİLİ LİSANSÜSTÜ TEZLERİN BİBLİYOMETRİK ANALİZLE İNCELENMESİ
Amaç: Tedarikçi seçimi kavramı ile ilgili Türkiye’deki üniversitelerde yapılan lisansüstü tez çalışmalarının genel durumu hakkında bilgi vermektir. Gereç ve Yöntem: Bu kapsamda Yüksek Öğrenim Kurumu Tez Merkezinde yer a...
SÜPERMARKETLER TARAFINDAN YAPILAN SATIŞ GELİŞTİRME FAALİYETLERİNİN CİNSİYET AÇISINDAN DEĞERLENDİRİLMESİ
Amaç: Uşak ili ve içerisindeki süpermarket müşterilerinin cinsiyet, yaş, medeni durum, gelir düzeyi vb. demografik özellikleri, süpermarketlerin uyguladığı satış geliştirme faaliyetleri ile alışveriş yaparken gösterdikle...
Intermediation Role of Brand Image in the Effect of Country of Origin and SelfRespect on Brand Loyalty in the Smart Phone Industry
Objective: The purpose of this study is to determine whether brand image plays a mediating role in the effect of country of origin and self-esteem on brand loyalty in the smartphone industry. In addition, the effects of...
HAZIR GİYİMDE ÜÇ TİP KULLANICI DENEYİMİ: OLAĞANÜSTÜ, İYİ, ORTA
Amaç: Bu makalede kullanıcı deneyimi araştırmalarında yardımcı olan etnografik mülakat prensipleri, mülakat protokolünün içeriği ve şirketlere rapor olarak sunulmasında kullanılan başvuru kılavuzu gösterilmiştir. Gereç v...