REVOLUTION IN E-COMMERCE AND MARKETING A CONTRAST BETWEEN TRADITIONAL AND CURRENT MARKETING PRACTICES
Journal Title: Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi / Journal of Current Marketing Approaches and Researches - Year 2020, Vol 1, Issue 1
Abstract
Purpose: E-commerce has led to very significant changes in the marketing field. The purpose of this article is to investigate the impact of e-commerce in the marketing domain. The advent of e-commerce has led to various applications for marketers. E-commerce has been influential in the traditional marketing mix by expanding the definition of product, price, location and promotion. Methodology: This article examined the evolution of e-commerce. He considered these evolutions as a method divided into four periods. The study will discuss the definition, applications, advantages and limitations of ecommerce. E-commerce will discuss an area of marketing that has changed drastically as it affects the organization, society and customers who have important stakeholders in the marketing field. Findings: The key findings present an opportunity for global e-commerce development and growth. Retailers are trying to collaborate with offline and online channels. Social media is turning into its own e-commerce platform. E commerce and marketers have been observed to try to be more customer-oriented and social. Mobile commerce marketers are forced to adopt multichannel retailing, so marketers work to improve their ecommerce capabilities. Conclusion: The aim of this research is to demonstrate the effects of e-commerce on marketing in order to identify the advantages and problems of e-commerce in marketing processes. The study helps to understand that e-commerce positively changes marketing and makes it easier for marketers to communicate with customers through social networking sites.
Authors and Affiliations
Said KINGIR Yusuf GEZER
Keywords
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