Rhetoric constructions. From metaphor to metaphoric order
Journal Title: Res Rhetorica - Year 2015, Vol 2, Issue 1
Abstract
The article is framed within the Semiotics of Culture and theorizes rhetoric as a mechanism underlying all forms of communication. Metaphor is central to this approach; thus the authors reflect on what they call the metaphorical order, a cognitive and ideological device for structuring thought processes. Examples to illustrate this approach are taken from both contemporary Latin American public discourse and Argentine literature.
Authors and Affiliations
Silvia Barei, Pablo Molina
Keywords
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- EP ID EP192097
- DOI 10.17380/rr2015.1.3
- Views 88
- Downloads 0
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