Role of Social Media in Success of Fashion Products: A Malaysian Consumers Perspective
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 7
Abstract
In modern times, social media has accelerated supreme development in human communication. The social media has caught the attention of organisations, communities and individuals through their ability to facilitate the collaboration of virtual communities and to provide a productive environment for common allocation and interaction. Many corporations today have official Facebook pages, Twitter accounts as well as corporate blogs. All these are signs that social media has become a vital part of consumers‟ daily lives as well as the day-to-day operations of corporate organisations. Despite of so much importance there are very few researches available on role of social media in success of fashion products in context of Malaysian market. To fill this study gap and investigate the role of social media in success of clothing fashion related products in Malaysia we have interviewed 50 students of Limkokwing university of Creative Technology. It has been observed that all students (100% of respondents) use the social media. Social media is considered a very powerful tool in shaping the trends among youth. This study contains very useful insights for both practitioners and academicians. Practitioners can improve their products with the help of social media usage and academics will get insights about Malaysian consumer behaviours.
Authors and Affiliations
Mst. Nilufar Yasmin, Muhammad Farooq, Aneeqa Zreen
Keywords
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