Role of Social Networking Sites in Politicalcampaigning: A Study of Gurgaon District
Journal Title: Scholars Bulletin - Year 2015, Vol 1, Issue 5
Abstract
Abstract: This paper focuses to study the role of SNSs in political communication as well as to study the SNSs as an emerging tool of political campaigning. This study is guided by Technology Acceptance Model of communication school of thought. A survey of 150 college students of Gurgaon district is conducted using combination of purposive and random sampling techniques. The data is analyzed using correlation and percentile technique. The study found that social networking sites is positively associated with political discussion, political participation and it can be best used for political campaigning because of itsrapid acceptance and its multiplier effect. Keywords: SNS, TAM, Communication, Campaigning
Authors and Affiliations
Snehlata . , Kusum Lata, Manoj Kumar, Subhdra Kumari
Keywords
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