Role of Uncertainty Reduction Strategies, Trust and Perceived Value in Social Shopping Intention
Journal Title: International Journal of Trend in Scientific Research and Development - Year 2021, Vol 5, Issue 5
Abstract
Social media such as Instagram, Facebook, and Line provide unparalleled platforms on which users can publicize their shopping experiences and related thoughts on specific e vendors within social networks. This has thus led to a novel method by which to shop online, termed social shopping. Previous literature recognizes that the inherent uncertainties within the social shopping environment are factors limiting shopping intention by customers. Hence, this study adopts uncertainty reduction theory and proposes a research model exploring the relationship between uncertainty reduction strategies URS and social shopping intention, mediated by user trust and perceived value in social shopping. A quantitative web based survey study was conducted to statistically test these relationships using a hierarchical regression analysis. The results propose concrete suggestions for social commerce business operators regarding how to enhance social shopping intention, so they can plan future marketing strategies. Shu-Mei Tseng | Yi-Ting Jhou "Role of Uncertainty Reduction Strategies, Trust and Perceived Value in Social Shopping Intention" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd46288.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/46288/role-of-uncertainty-reduction-strategies-trust-and-perceived-value-in-social-shopping-intention/shumei-tseng
Authors and Affiliations
Shu-Mei Tseng | Yi-Ting Jhou
Keywords
Related Articles
- EP ID EP699999
- DOI -
- Views 70
- Downloads 0
Assessment of Antimicrobial, Anti-Inflammatory Activity and Docking Study of Novel 2- Arylimino -5- Indole-2-Yl-Methylidene -1, 3-Thiazolidine-4-one Derivatives
A novel series of 2- arylimino -5- indole-2-yl-methylidene -1,3-thiazolidine-4-onederivatives were synthesized and screened for their anti-inflammatory and analgesic potential. The structures of newly synthesized compoun...
EHV Transmission Line Capacity Enhancement through Increase in SIL Level
This is a review paper based on EHV transmission line capacity enhancement through increase in SIL Surge impedance loading level. EHV transmission lines are being implemented to increase the transmission efficiency. For...
Numerical Investigation of Solar Air Heater Duct using Broken‘S’ Shaped Ribs Roughness on Absorber Plate
The solar air heater has an important place among solar heat collectors. It can be used as sub systems in many systems meant for the utilization of solar energy. Possible applications of solar air heaters are drying or c...
An Experimental Study on Properties of Concrete using Granite Dust and Flyash as a Partial Replacement of Fine Aggregate and Cement
Concrete is the most widely used construction material in the world it is a mixture of cement, sand, coarse aggregate and water. Storage and safe disposal of industrial byproduct such as fly ash and granite dust is a hug...
Experimental Study on Bond Performance of Reinforced Bars in Concrete
This paper studied the effects of reinforcement corrosion on bond performance between G-35 concrete and 16mm reinforcing steel for different corrosion levels. The steel rebar embedded in concrete specimens were corroded...