ROLE THEORY AND ITS USEFULNESS IN PUBLIC RELATIONS
Journal Title: European Journal of Business and Social Sciences - Year 2015, Vol 4, Issue 1
Abstract
Covering a wide area of public relations may be defined as a set of activities aimed at creating an image based on sympathy in the eyes of the target groups. Public relations (PR) is according to some art and according to some science and communication is the starting point of the majority public relations definitions. PR practitioners have to appeal to internal and external publics listed in a wide range at the same time. Hence they need to shape their messages according to the target groups and to take on different roles for this. Role Theory can provide a useful starting point for planning of public relations activities for external publics of an organization. In this study, it will be included a model trial for it.
Authors and Affiliations
Elif ŞEŞEN| Gazi University Beştepe Mahallesi Alparslan Türkeş Caddesi No: 71 – Yenimahalle Ankara, Turkey Tel: 90-544-232-1514 E-mail: elifsesen@gmail.com
Keywords
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