SAFE CONSUMPTION AND HEALTH BENEFITS OF ORGANIC PRODUCTS AMONG CONSUMERS IN TIRUCHIRAPPALLI CITY
Journal Title: PARIPEX-Indian Journal of Research - Year 2017, Vol 6, Issue 8
Abstract
Organic farming is a new form of agriculture and its main idea to accentuate nature as significant initiative. Organic agriculture has been evolved to cultivate healthy, quality and highly safer products without using synthetic chemicals such as fertilizers and pesticides. Today, India has emerged one of the largest potential in organic market. The consumers and public interest towards organically produced products has increased in developing countries and the consumers show more concern for organic products for safer utilization, human consumption and health benefits because they have more nutritious value, secure, beneficial and hygienic to consume. Thus the demand for organic products is escalating by means of health concern and safe consumption of products among consumers. The study is descriptive in nature and analyzes the safe consumption of organic products among consumers in Tiruchirappalli city. Convenience sampling technique has been used and one hundred respondents were surveyed by using a well structured questionnaire. The findings of the study shows that most of the respondents (66 per cent) are female, three fourth of respondents (76 per cent) belongs to the age group between 31- 40 years prefer to buy organic products and they belong to sample respondents who are employed in private sectors. Therefore the majority of the sample consumers prefer the organic products for safe consumption reasons, health benefits and for nutritious content.
Authors and Affiliations
Ms. R. Ayswarya, Dr. S. Vasanthi
Keywords
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