Sarong Batik Pekalongan: Geographical Indication & Sustainable Tourism Development in Pekalongan
Journal Title: International Journal of Social Science And Human Research - Year 2025, Vol 8, Issue 01
Abstract
This study explores the development of sustainable tourism in Pekalongan, Indonesia, through the Geographical Indication (GI) of Sarong Batik Pekalongan. Recognized in 2023 with GI status, Sarong Batik Pekalongan is a product deeply rooted in local tradition, distinguished by its unique production methods, diverse motifs, and high-quality craftsmanship. The study employs a qualitative case study approach, utilizing primary data from structured interviews with key stakeholders and field observations, as well as secondary data from relevant articles and government publications. Data analysis was conducted using SWOT (Strengths, Weaknesses, Opportunities, Threats) and SOAR (Strengths, Opportunities, Aspirations, Results) frameworks to develop strategic insights into leveraging GI for sustainable tourism. The results highlight the significant role of GI in preserving cultural heritage, enhancing product authenticity, and fostering economic growth through tourism. The SWOT analysis identified critical areas for improvement, such as limited awareness and market penetration challenges, while also highlighting opportunities in cultural tourism and sustainability trends. The SOAR analysis emphasized positive growth strategies, focusing on community empowerment and global recognition. Based on these findings, the study proposes strategic frameworks for stakeholders, including business owners and policymakers, to optimize the benefits of GI in sustainable tourism development. The study concludes that effective utilization of GI requires collaborative efforts between local communities, business owners, and policymakers to fully realize its potential. This research provides a model for other regions aiming to balance cultural preservation with sustainable economic development through tourism.
Authors and Affiliations
Kevin Gustian Yulius, Myrza Rahmanita, Diena Mutiara Lemy, Sri Mariati
Keywords
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- EP ID EP756339
- DOI 10.47191/ijsshr/v8-i1-77
- Views 2
- Downloads 0
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