SCALE TO MEASURE THE UTILITY PERCEPTION OF CATTLE OWNERS
Journal Title: International Journal of Agriculture Sciences - Year 2016, Vol 8, Issue 51
Abstract
The term utility perception about cattle by the owners has been a problem for a researcher in agriculture. Keeping in view the subjectivity, there was a need to evolve a methodology, which would introduce much needed objectivity in the assessment of utility perception of cattle. In this content, it is worth mentioning that the study of utility perception about Deoni cattle and other Non-descriptive cattle by the cattle owners is a means to making animal husbandry more useful. Development of a scale to measure utility perception of cattle by the cattle owners was attempted by using the normalized rank approach recommended by Guilford, 1978 [1]. The scale developed was found reliable and valid. This utility perception scale was administrated to 240 cattle owners in Latur district of Maharashtra state. The results revealed that majority (83.00 %) of deoni cattle owners belonged to medium category of utility perception and more than two third (66.50 %) of non-descriptive cattle owners were having medium utility perception about cattle.
Authors and Affiliations
B. L. PISURE
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