Scenario Planning Analysis for Commercial Housing Developer Company (Case Study: PT. TRIFECTA ADI PERKASA)
Journal Title: International Journal of Current Science Research and Review - Year 2023, Vol 6, Issue 12
Abstract
Indonesia’s Law no.1 (2011) necessitates the provision of affordable housing by the government, implicating both public and private sectors. Intermediate commercial housing enterprise, PT Trifecta Adi Perkasa, navigates such a mandate amid various unpredictable elements using scenario planning. This approach involves exhaustive external and internal analyses using PESTEL, Porter’s Five Forces, and Resource-based methods, viewed through a SWOT framework. This multi-phase strategy incorporates first-hand and secondary data assessing current and impending property-related issues. The process culminates in four prospective strategies and an ensuing five-year operational plan, buffering against future uncertainties.
Authors and Affiliations
Joshua Danke Hasian, Manahan Parlindungan Saragih Siallagan
Keywords
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- EP ID EP724422
- DOI 10.47191/ijcsrr/V6-i12-02
- Views 18
- Downloads 0
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