SCENARIO WORKSHOPS FOR STRATEGIC MANAGEMENT WITH LEGO® SERIOUS PLAY®
Journal Title: Problems of Management in the 21st Century - Year 2012, Vol 3, Issue 4
Abstract
Doing the right things in a given situation at the right time is the underlying formula for the achievements of every business. It is hereby not only the evolutionary success story of humankind but also the outcome of our cognitive capabilities to think ahead possible future situations. Within strategic management, companies similarly have to think ahead future situations in due time, to ensure the necessary scope for ideas and innovations and generate promising options for action. In this context scenario technique is an appropriate method for future foresight, often realized within a workshop. Lego® Serious Play®, however, is a good tool for enabling and enhancing communication within a workshop framework. The paper presented shows a synopsis of the findings derived from the application of Lego® Serious Play® within a scenario workshop that lead to reliable future options for action.
Authors and Affiliations
Volker Grienitz, André-Marcel Schmidt
Keywords
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