SEARCHING FOR KEY SOURCES OF GOODWILL CREATION AS NEW GLOBAL MANAGERIAL CHALLENGE
Journal Title: Polish Journal of Management Studies - Year 2018, Vol 17, Issue 1
Abstract
Prestige, reputation, brand, image simply “enterprise goodwill” as an economic phenomenon has attracted attention of economic experts since the nineteenth century. Even though there are many various methodologies and approaches, its evaluation and quantification is still a challenge. Identification of key sources of goodwill creation and its management is the challenge for managers of enterprises. Which determinants are able to create enterprise goodwill – this question is the main aim in this study. This study identifies significant sources of the enterprise goodwill creation based on the residual income in the Slovak Republic. The data set of Slovak enterprises, which consists of 11483 financial statements of Slovak enterprises in 2016, was created for the research. As a main statistical method the multiple linear regression analysis is used. Based on the results we have identified return on equity, net income previous year, retained earning prior years, valuable rights, marketing costs and investments to the plant as key sources of enterprise goodwill creation. Additionally, we have created an econometric model, which could be used for evaluation of enterprise goodwill by companies` management.<br/><br/>
Authors and Affiliations
Tomas Kliestik, Maria Kovacova, Ivana Podhorska, Jana Kliestikova
Keywords
Related Articles
- EP ID EP305889
- DOI 10.17512/pjms.2018.17.1.12
- Views 42
- Downloads 0
INTEGRATION OF CORPORATIVE GOVERNANCE INTO ORGANISATION’S SOCIAL RESPONSIBILITY SYSTEM
The European Union defines the corporative governance as a phenomenon whereby the companies voluntarily decide to contribute to a better society and a cleaner environment. The answer to the question “If we could measure,...
FUNCTIONS AND FORMS OF MANAGERIAL COMMUNICATION
This study is circumscribed to the domain of organizational communication and it is located within the specific field of managerial communication. It aims to clarify the purpose, functions and forms of managerial communi...
VALUE-BASED MANAGEMENT AS THE INNOVATING PARADIGM OF CONTEMPORARY GOVERNANCE – A THEORETICAL APPROACH
The magnitude and the dynamism of economic, political and social phenomena and the spectacular challenges of the 21st century have led to new approaches of the corporate performance management and to the development of n...
THE EFFECT OF EMOTIONAL INTELLIGENCE ON JOB PERFORMANCE AND TURNOVER INTENTION: AN EMPIRICAL STUDY
This research is a survey employees of sharia bank in Solo Raya, Central Java, Indonesia. The number of sample allowed is 178 employees for the technique of maximum likelihood estimation. The technique of sampling using...
SUPPORT OF ENTREPRENEURSHIP OF SMALL AND MEDIUM ENTERPRISES THROUGH FINANCIAL RESOURCES FROM EU FUNDS
This paper focuses on the importance of sector small and medium enterprises (SME) in each economic system and necessity of support of development and of entrepreneurship of this sector. The first part deals with an analy...