Selection Of E-Commerce Entrance Channel By AHP And TOPSIS Methods
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 1
Abstract
In today's digital world, it is unlikely that businesses will be left out of e-commerce. But businesses should take accurate decisions to get involved in the electronic world and should not waste limited resources such as time, money and labor. Therefore, the selection of the entry channel in e-commerce of a SME which is in book and stationery retailing sector, has been decided using by AHP and TOPSIS methods.
Authors and Affiliations
Tülin Durukan, Serhat Karaoğlan, Cihat Kartal
Keywords
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- EP ID EP409442
- DOI 10.9790/487X-2001022933.
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