SELF-PROMOTION OF INDIVIDUALS VIA SOCIAL MEDIA- A USEFUL TOOL TO SELL ONESELF AS A PRODUCT TRADEMARK
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
For certain specific types of businesses (such as theatres, cinema, airlines, event organization companies, arts, etc.), where the product portfolio changes (or updates) very often, advertising in traditional media does not have much sense. Traditional media are still used for products and some services promotion, though, they quickly start to be backed-up or even replaced in case of highly specific business product outcomes by new digital media channels. The reason why for example artistic branch of business does not often seek traditional media advertisement is quite simple. We live in the age when the masterpiece of a director, an album of a singer or a show of a speaker is no longer the main trailer pulling the viewers, listeners and other audience to come and see it on their own. We live in the age when the celebrities themselves became the leading vehicles of their professional outcomes, in the age when the name of a public figure itself, linked to any product, is a promoted trademark, a product on its own. The question ´How to become more popular, more spoken about, more worshipped?´ can be easily answered from the marketing point of view by three simple words. Social media marketing-that is where the marketing success of a person as an individual lies.
Authors and Affiliations
Jana Hubinová
Keywords
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