Semantic and pragmatic peculiarities of car slogans
Journal Title: Scientific journal «International Journal of Philology» - Year 2014, Vol 1, Issue 206
Abstract
The article deals with the study of car brands advertising slogans as a specific type of communication. The communicative and pragmatic peculiarities of advertising autoslogans have been found out. The ways to achieve the communicative and pragmatic aims of advertising autoslogans have been described.
Authors and Affiliations
V Tarasova
Keywords
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- EP ID EP400623
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