СЕМІОТИЧНІ МОДУСИ ВВІЧЛИВОСТІ, ТОЛЕРАНТНОСТІ ТА ФАМІЛЬЯРНОСТІ НАЦІОНАЛЬНОЇ КООПЕРАТИВНОЇ КОМУНІКАТИВНОЇ ПОВЕДІНКИ
Journal Title: Проблема семантики слова, речення та тексту - Year 2016, Vol 37, Issue 37
Abstract
In the article the theoretical aspect of the study of semiotic modes of politeness, tolerance and familiarity of national cooperative communicative behavior has been outlined. In particular, the cognitive-discursive category of politeness, tolerance and familiarity forming, determining and regulating the national cooperative communicative behavior have been characterized. The thesis concerning invariant and universal nature of semiotic modes of politeness, tolerance and familiarity as components / constituents / national regulators of cooperative communicative behavior has been postulated. The presuppositive factor in the communication process, the essence of which is directly related to the subject of study, has been separately considered. The concept of semiotic cooperative mode has been offered, its successful realization depends on the harmonious, comfortable and non-confrontational ingredients of presuppositions of participants’ communicative activities that are directly related with its varieties as a politeness, tolerance and familiarity.
Authors and Affiliations
Игор Корольов
Keywords
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