Service Marketing Mix 7Ps and Patient Satisfaction in Clinics A Review Article

Abstract

This study aims to review the healthcare marketing mix and patient satisfaction in clinics. The findings indicate that the healthcare marketing mix 7Ps in clinics7Ps comprises people, product services , process, physical evidence, price, place, and process. The proposed theoretical framework is shown the relationship between the service marketing mix in clinics and patient satisfaction. Managers may adopt the 7Ps of this review article to achieve patient satisfaction and intended performance levels. The researcher recommended further study to clarify the relationship in this sector. Supaprawat Siripipatthanakul | Pattanapong Chana "Service Marketing Mix (7Ps) and Patient Satisfaction in Clinics: A Review Article" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd43944.pdf Paper URL: https://www.ijtsrd.com/management/marketing/43944/service-marketing-mix-7ps-and-patient-satisfaction-in-clinics-a-review-article/supaprawat-siripipatthanakul

Authors and Affiliations

Supaprawat Siripipatthanakul | Pattanapong Chana

Keywords

Related Articles

Handwritten Text Recognition and Digital Text Conversion

Sometimes it is extremely difficult to secure handwritten documents in the real world. While doing so, we may encounter many problems such as misplacing the documents, unavailability of access from anywhere, physical dam...

A Study to Findout the Correlation between Praxis Patterns and Social Participation among Children with Autism Spectrum Disorder

AIM The aim of the study is to find out the correlation between praxis patterns and social participation among children with Autism Spectrum Disorder ASD . METHOD The study included 100 children with ASD in the age group...

Computational Mechanics

Computational mechanics CM is concerned with the use of computational techniques to characterize, predict, and simulate physical phenomena and engineering systems governed by the principles of mechanics. Over the years,...

A Comparison Study of Open Source Penetration Testing Tools

Penetration testing also known as Pen Test is a series of activities which is performed by authorized simulated attack on computer system, network or web application to find vulnerabilities that an attacker could exploit...

Wireless Remote using RF Module

With advanced technology, people try to avail wireless technologies in different roles. In this paper, the RF modules are implemented as modernized wireless system to overcome the use of wire. RF transmitter and RF recei...

Download PDF file
  • EP ID EP699669
  • DOI -
  • Views 172
  • Downloads 0

How To Cite

Supaprawat Siripipatthanakul (2021). Service Marketing Mix 7Ps and Patient Satisfaction in Clinics A Review Article. International Journal of Trend in Scientific Research and Development, 5(5), -. https://europub.co.uk/articles/-A-699669