Setting the Upper Limit of the Income of an Engineering Company From the Marketing of Engineering Projects
Journal Title: Бізнес Інформ - Year 2014, Vol 9, Issue 0
Abstract
The article is aimed at developing of the theoretical and applied ideas on forming the upper border of the income of an engineering company from the marketing of engineering projects and the formation of the corresponding method. The practical significance of the advisability of such establishing is grounded. The necessity of using the typology of the engineering payments for the development of a such method by the nature, which foresees the major and accompanying payments, was proved. For the purpose of the economic grounding of the value of the general engineering payments the reasonability of consideration of each of the specific engineering product as a product or service was proved. Hence, the possibility of applying of different pricing models to a product: cost, market and income was considered. As a result, it was suggested, that the maximum value of the main part of the engineering company \'s income when marketing of an engineering project can be determined with consideration for the discounted amount of profit on assets of the engineering customer. The details of applying this approach depending on the different values of the settlement terms were considered. Prospects of the further researches in this direction should be the establishing of restrictions on the use of the proposed method to determine the upper limit of the income of the engineering company from the marketing of engineering projects.
Authors and Affiliations
Oleh Kuzmin, Volodymyr Zhezhukha, Nataliia Gorodyska
Keywords
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