SHOCK LOADING – UNDERSTANDING THE IMPACT OF EXTREME MARKET FORCES
Journal Title: Polish Journal of Management Studies - Year 2018, Vol 18, Issue 1
Abstract
In this article, the authors are going to examine shocks in the market and how they change along the market life cycle. Later on they describe the reaction of firms and alliances to specific shocks. Focus is on firms and alliances as the market evolves. Early firms withstand shocks better. The question is: why? And how do structural forms evolve to change characteristics of survival. Then the special case of social media delivered shocks has been developed. Additionally, how social media shocks are different from other shocks are discussed. Whether firms are prepared or not? After completion and comparison of few cases, the conclusion is that social media has a crucial role in some cases and globalization magnifies the effects of social media. To some extent all shock loads are about the speed at which they happen and our inability to forecast or to react to them.<br/><br/>
Authors and Affiliations
Tamas Koplyay, Mario Malouin, Hilda Hurta, Abdelkader Jazouli
Keywords
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- EP ID EP428250
- DOI 10.17512/pjms.2018.18.1.12
- Views 93
- Downloads 0
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