Silver Tourism in the European Union
Journal Title: GeoJournal of Tourism and Geosites - Year 2016, Vol 18, Issue 2
Abstract
The silver economy is an area of growth. Almost all economic sectors are expected to benefit from the silver economy. Sectors like cosmetics and fashion, smart homes, ITC, health services (including medical devices, pharmaceuticals and eHealth), fitness and wellness, robotics services, finance and insurance, safety, culture, education and skills, entertainment, transport and of course tourism are expected to gain the most from the emerging new field of economy. The elder generation’s enthusiasm for travel is growing rapidly. However, ”senior tourism” is not yet a clearly defined segment. The elderly are a heterogeneous population group with different consumption demands that can only be met by a correspondingly differentiated range of products and 4services. As a result of the growing demand, senior tourists are foreseen to become a powerful consumer group in the near future. According to our research, the 50+ population have their own preferences whilst travelling, and thus, the good understanding of their needs is becoming extremely important for silver tourism providers, especially because Europe is expected to be the biggest actor in the silver tourism market.
Authors and Affiliations
ZSARNOCZKY Martin, DAVID Lorant, MUKAYEV Zhandos, BAIBURIEV Ruslan
Keywords
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