SIMULATION OF AN ADVERTISING CAMPAIGN THE INTERNET-ENTERPRISE IN THE ENVIRONMENT OF ANYLOGIC
Journal Title: Международный научный журнал "Интернаука" - Year 2015, Vol 1, Issue 9
Abstract
In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination of methods of advertising, subject to minimize the costs of their implementation.
Authors and Affiliations
Elena Berezovskaya, Sergei Plotnikov
Keywords
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- EP ID EP239349
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