slugGaining and Sustaining Competitive Advantage; A Study of Nigeria’s Manufacturing Sector
Journal Title: International Journal of Academic Research in Management - Year 2014, Vol 3, Issue 2
Abstract
Nigeria has allowed itself to be used for all sorts of imported goods from foreign industries and Asian Tigers in the name of globalization. Consequently, this has greatly affected the capacity utilization of various firms of the Nigeria’s manufacturing sector. it is a thing of concern that even the oil which Nigeria produces, part of it is refined abroad and imported back to the country to meet-up local consumption, the situation becomes more aggravated due to Nigerians preference for foreign good. The purpose of this study is to investigate on how Nigeria’s manufacturing firms could gain and sustain competitive advantage deciding resource base view’s value, rareness and inimitability as independent variable according to the study as Elements of competitive advantage and innovation as dependent variable also known to be sustainable competitive advantage according to this study. Data were collected through personal questionnaire from166 manufacturing firms in Nigeria who are Members of Manufacturing Association of Nigeria within North West and North Central zones with 70% response rate. The results from the study indicated that there is positive and significant relationship between elements of competitive advantage namely resource value, resource rareness and resource inimitability with sustainable competitive advantage; innovation. According to the result manufacturers in Nigeria fully agreed that implementing strategy that leads to value, rare and inimitable resource yield firms competitive advantage and continues innovation sustained the advantage. This study adds Knowledge to the theory and practice of sustainable competitive advantage particularly in Nigeria’s manufacturing firms. Its theoretical and empirical significance adds more insight on the previous empirical studies in the field that is to say it gives guidelines to manufacturers in Nigeria on the application of strategic management. It gives guidelines to manufacturers in Nigeria on the impact of strategic management approaches on sustainable competitive advantage. For government and firms, the study provides avenue of enhancing sustainable competitive advantage in Nigeria and Africa as a whole since the phenomena is general.
Authors and Affiliations
Yahaya Sani , Abdel- Hafiez Ali Hassaballah and Muhammad Hassan Hafiz
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