slugStudy o f Re lationship Between Utilitarian and Hedonic Motives and Temporal Perspective a t Retail Malls
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2014, Vol 2, Issue 3
Abstract
The paper examines the relationship between youth shopping motives and timing of shopping for home furniture. The age group selected is 18 to 29 years. The shopping motives considered for study are utilitarian motives and hedonic motives. The utilitarian motives include variety, saving of money, convenience and quality products. The hedonic motives include service experience, store environment, status seeking and recreational shopping. The study was carried out in Pune and Mumbai. The results of the study using Kendall’s W test indicated th at utilitarian motives were considered more important than hedonic motives. However, using Kruskal’s Wallis test, the results showed that shopping motives were independent of timing of shopping (morning, afternoon, evening) ie, the shopping motives did not differ with timing of shopping. The paper has important implications for retailers in terms of focusing on the predominant shopping motives to increase sales.
Authors and Affiliations
Komal Chopra
Keywords
Related Articles
- EP ID EP17817
- DOI -
- Views 348
- Downloads 12
Li-Fi Based A New Home Automation System
This paper presents a design and system implementation of new home automation system that uses Li-Fi technology as a network infrastructure. The proposed system consists of two main components; the first part is the web...
Comparison of Morphological and Edge detection, Line Operator based Retinal Blood Vessel Detection Algorithm
Diabetic Retinopathy has turned out to be the most commonly occurring disease in patients with uncontrolled level of diabetes. So, it has become necessary to diagnose it at preliminary stage. Blood Vessels and optic dis...
Our Future: Artificial Intelligence, Expert Systems & Robots
Artificial Intelligence is the concept of computer science which deals with building computers that exhibits the intelligent behaviour like us. In other words it concern with making intelligent machines which having abi...
VLSI Hardware Modelling Of Multifunction GF Architecture for Cryptographic Devices
this paper presents a hardware structure for polynomial binary-to-residue number system (PRNS) conversion using parallel field structures. This structure is based only on polynomial multipliers along with GF architectur...
A Comparative Study & Analysis of Image Restoration by Non Blind Technique
The process of retrieving and analyzing the pictorial information by a digital computer is known as digital image processing. Vision is the foremost trusted source of information compare to other human perceptions. And...