SME Branding
Journal Title: Revista Romana de Statistica - Year 2013, Vol 61, Issue 2
Abstract
Branding means cultivating the reputation. This is a continuous action, which includes the product, brand, company and competition. Business management is obliged to cultivate its own brand taking into account market signals and of competition. These signals can be perceived in relation to market position occupied by each brand at a time, but its prospects of maintaining a competitive market.
Authors and Affiliations
Constantin CODERIE, Dan NASTASE
Keywords
Related Articles
- EP ID EP146332
- DOI -
- Views 131
- Downloads 0
Tourism Contribution to the Economic Growth of Romania; a Regional Comparative Analysis
This paper aims to define the realistic position of Romanian tourism in the regional context, compared with its main competitors (Austria, Hungary, Bulgaria).In order to decide on the development directions of the Romani...
Can the Corporate Tax Burden be used to predict the Evolution of Business Confidence?
One of the main factors that companies take into account in making estimations regarding the future of their activity is taxation. The tax burden impacts the business environment overall and each company individually. Th...
Modelarea nivelului de satisfacţie de viaţă la români
Sondajul lansat (organizat periodic) de Comisia Europeană: Eurobarometrul, este menit să ajute la înţelegerea diverselor dimensiuni ale vieţii sociale, economice, politice, a strategiilor şi politicilor viitoare ale Uniu...
O evaluare a productivităţii totale factoriale
Performanţele Modelului de dezvoltare est-asiatic au suscitat controverse în comunitatea academică, fiind atribuite statelor, pieţelor şi factorilor socioculturali. Articolul cuprinde o evaluare comparativă a ultimelor d...
Some Operational Aspects Relating to Quality Management and Total Quality Management
The work pass in review a few basic concepts found in quality management focusing on operational aspects of quality assurance in production activity and continue with issues regarding total quality strategy, the vector o...