SME Branding
Journal Title: Revista Romana de Statistica - Year 2013, Vol 61, Issue 2
Abstract
Branding means cultivating the reputation. This is a continuous action, which includes the product, brand, company and competition. Business management is obliged to cultivate its own brand taking into account market signals and of competition. These signals can be perceived in relation to market position occupied by each brand at a time, but its prospects of maintaining a competitive market.
Authors and Affiliations
Constantin CODERIE, Dan NASTASE
Keywords
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