SMM AS A MARKETING ELEMENT IN SOCIAL MEDIA
Journal Title: Економічні студії - Year 2018, Vol 4, Issue 22
Abstract
The Internet and social media permeate everyday life more and more. The marketing in social media started developing drastically in the last 8 years. The classic model of Internet marketing is the social media marketing – the SMM. The evidences of presence of SMM at the market and its main advantages were analyzed. The comparison of traditional advertising means and advertising means in SMM allowed drawing a conclusion that the implementation of this type of marketing allows cutting the costs, time and efforts for a product promotion. An algorithm was introduced for implementing the SMM, the main element of which is a qualitative content plan, stated step by step in the given work. All in all, a conclusion was drawn about the necessity, urgency and direction of SMM implementation in contemporary business.
Authors and Affiliations
O. I. Liubicheva, L. V. Sokolova
Keywords
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