Social entrepreneurship and what does it mean for management of consumer behavior

Abstract

The most important factor in the success of an organization on the market is to study and satisfy the needs of the end customer of the product/service. The exclusion and insufficient consideration of the interests of consumers of social services is not only equivalent to the imposition of these services, but also leads to a significant increase in costs in the implementation of measures aimed on improving the quality of life of the population. By including these interests as the forces of self-movement of the population in the service mechanism, it is necessary to create conditions for the self-organization of citizens, who are choosing themselves the services they need and the ways services are provided. However, neither state nor companies are ready, due to a number of factors, to solve this problem. Under these conditions, there is an opportunity for the development of socially oriented enterprises. The aim of this work is to study the evolution of social entrepreneurship in the world space. To achieve this goal, the concept of "social entrepreneurship" was clarified, the practice of developing social entrepreneurship worldwide was studied, periods of development of social entrepreneurship were identified, and the existing Ukrainian experience in this matter was presented. The purpose of this article is to analyse works devoted to the study of social entrepreneurship: the definition of the conceptual framework, its essence and concept; identifying characteristics of its influence on consumer behaviour management, signs and characteristics of social enterprises; types and motives of social entrepreneurs.

Authors and Affiliations

Elvin OMAROV

Keywords

Related Articles

Analysis of the international experience of implementing blockchain technology

Background: Today, blockchain technology is of interest in both the technology and business sectors. The information technology industry is developing very rapidly in our time, and new technologies appear so often that s...

Business demands for processing unstructured textual data – text mining techniques for companies to implement

The rapid development of technology has caused a pervasive change in the way people and businesses live. Making sound business decisions is unthinkable without processing a large amount of data (publicly available and co...

Scientific enquiry into the flat social media innovation based modeling of flat social entrepreneurship for economic and non-economic opportunities

Flat Social Entrepreneurship is an innovation of modelling in the field of social entrepreneurship evolvedas the innovation of technology and flat social Medias used in daily life of an individual or an organization.Inno...

Applying Lean Six Sigma in construction. World practice experience.

Persistent problems faced across the world by managing and construction companies (increasing construction costs, unsatisfactory level of construction materials quality, lack of coordination and consistency between proce...

Consumer behavior clustering of food retail chains by machine learning algorithms

Analysis of the behavior of an economic agent is one of the central themes of microeconomics. Right now, with the comprehensive increase in the amount of data and the expansion of the computing capabilities of personal c...

Download PDF file
  • EP ID EP691190
  • DOI https://doi.org/10.46656/access.2020.1.2(1)
  • Views 284
  • Downloads 0

How To Cite

Elvin OMAROV (2020). Social entrepreneurship and what does it mean for management of consumer behavior. ACCESS: Access to science, business, innovation in the digital economy, 2(1), -. https://europub.co.uk/articles/-A-691190