Social entrepreneurship and what does it mean for management of consumer behavior

Abstract

The most important factor in the success of an organization on the market is to study and satisfy the needs of the end customer of the product/service. The exclusion and insufficient consideration of the interests of consumers of social services is not only equivalent to the imposition of these services, but also leads to a significant increase in costs in the implementation of measures aimed on improving the quality of life of the population. By including these interests as the forces of self-movement of the population in the service mechanism, it is necessary to create conditions for the self-organization of citizens, who are choosing themselves the services they need and the ways services are provided. However, neither state nor companies are ready, due to a number of factors, to solve this problem. Under these conditions, there is an opportunity for the development of socially oriented enterprises. The aim of this work is to study the evolution of social entrepreneurship in the world space. To achieve this goal, the concept of "social entrepreneurship" was clarified, the practice of developing social entrepreneurship worldwide was studied, periods of development of social entrepreneurship were identified, and the existing Ukrainian experience in this matter was presented. The purpose of this article is to analyse works devoted to the study of social entrepreneurship: the definition of the conceptual framework, its essence and concept; identifying characteristics of its influence on consumer behaviour management, signs and characteristics of social enterprises; types and motives of social entrepreneurs.

Authors and Affiliations

Elvin OMAROV

Keywords

Related Articles

Global, economic and technological trends in human resource management development

Background: A manager is the one who is responsible for accomplishing the tasks of the organization and who directs the efforts of the organization's employees for this purpose. In this paper, we will focus on one of the...

Editorial. Dear Readers and Authors of Journal ACCESS!

Dear Readers and Authors of Journal ACCESS!

Human capital of Polish and Ukrainian enterprises in the volatile economic environment

The monograph HUMAN CAPITAL OF POLISH AND UKRAINIAN ENTERPRISES IN THE VOLATILE ECONOMIC ENVIRONMENT submitted for review is an interesting and valuable study which in a complex and in-depth manner deals with the ques...

Multi-criteria technologies for managerial decisions system analysis

The article is devoted to the systems analysis technologies application in the sphere of managerial decisions selection in economic growth based performance criteria using different optimality principles. The modern prac...

Ensuring the sustainability of the human resources management system of maritime industry enterprises

The article examines the conditions for ensuring the sustainability of the human resources management system of maritime enterprises. The procedure of developing an international human resources management strategy is ob...

Download PDF file
  • EP ID EP691190
  • DOI https://doi.org/10.46656/access.2020.1.2(1)
  • Views 131
  • Downloads 0

How To Cite

Elvin OMAROV (2020). Social entrepreneurship and what does it mean for management of consumer behavior. ACCESS: Access to science, business, innovation in the digital economy, 2(1), -. https://europub.co.uk/articles/-A-691190