SOCIAL-ETHIC MARKETING AND HUMAN
Journal Title: Молодий вчений - Year 2017, Vol 1, Issue 41
Abstract
Work of scientists is systematized in forming of theory of behavior of consumer. Work of scientists is systematized in forming of conception of the social-ethic marketing. The approved hypothesis is about influence of economic effects on changes as life, social development of the state status. Key positions of marketing theory as bases of restructuring of processes of production, distribution, exchange and consumption of commodities and services are improved. The methodical going is worked out near providing of realization of principles of the social-ethic marketing on principles of concordance of interests of producer, consumer and society.
Authors and Affiliations
N. Y. Buga, A. B. Bashchun
Keywords
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