Social Media Usage and Its Addiction Level among Generation Y Agricultural Scholars in Meghalaya, India
Journal Title: Asian Journal of Agricultural Extension, Economics & Sociology - Year 2017, Vol 20, Issue 2
Abstract
This study examined Generation Y’s psychological addiction to social media with specific regard to Research Gate, Facebook, YouTube, WhatsApp and Twitter. The addiction was deduced using Griffiths’ five components that govern behavioral addiction: tolerance, salience, withdrawal, conflict and relapse. The tenacity of this study was to clinch if Generation Y agricultural scholars’ was in fact addicted to social media because of their necessity to sustain their connections with peers. The study reveals that Research Gate was the most widely used social media (95.00 per cent). About ninety four per cent (93.75 per cent) of the respondents primarily used social media for downloading study materials. Eighty eight per cent of the respondents had more than five social media account. 76.25 per cent of the respondents spend more than 3 hour on social media. About seventy three per cent (72.50 per cent) of the respondents spend two hour on social media for agriculturally related issues. The major advantages of using social media is “exposure to latest knowledge, skills and technology in research endeavors” followed by “gaining more visibility in research areas” as reported by 95.00 per cent and 93.75 per cent of the respondents respectively. 68.75 per cent and 7.50 per cent of the respondents reported high addiction and low addiction on social media, respectively. The results indicated that Generation-Y agricultural scholars faced constraints towards tolerance, salience, withdrawal and relapse. However, they face intrapsychic conflict, but not interpersonal conflict. Major problem associated with social media in dissemination of information is “costly data charge for high speed internet connectivity” (91.25 percent) being followed by “erratic internet connectivity in the campus” (90.00 per cent).
Authors and Affiliations
Bai Koyu, Rajkumar Josmee Singh, Kankabati Kalai, Talom Dabi, Tanmoy Das
Keywords
Related Articles
- EP ID EP323123
- DOI 10.9734/AJAEES/2017/37024
- Views 100
- Downloads 0
Determination of Factors Influencing Adoption of Cocoa Resuscitation Programme in South West Nigeria
The study determines the factors influencing adoption of cocoa resuscitation programme in South West, Nigeria. Data for the study were collected from 240 cocoa farmers through the use of interview schedule and focus grou...
Dynamics of Land Use Pattern and Cropping Pattern in Cuddalore District of Tamil Nadu
This study aims to assess the structural changes of land use pattern and cropping pattern in the Cuddalore district of Tamil Nadu. We used panel data of land use pattern and area under different crops inclusion of irriga...
Analyzing the Technical Efficiency of Cotton Production in the Gezira Scheme, Sudan
Aims: This study aimed at measuring and evaluating production efficiency of the tenants producing cotton-crop in Gezira Scheme, and investigating the main specific factors behind their technical inefficiency. Place and D...
Effectiveness of Community-based Forest Management Program as a Strategy on Forest Restoration in Cienda and San-Vicente, Baybay City, Leyte, Philippines
This research was conducted in Cienda, Gabas and San Vicente, Kilim, Baybay City, Leyte. This study draws on the effectiveness of the Community-Based Forest Management (CBFM) program on the aforementioned communities thr...
Assessment of Intervention Being Provided at AWCs Related to Nutrition and Care during Pregnancy and Lactation in District Budgam of Kashmir Region J&K (Based on Beneficiary Responses)
This research was planned to study the intervention being provided by AWCs (Anganwadi Centers) to improve the knowledge level of women beneficiaries regarding health care and nutrition during pregnancy and lactation. Int...