Social Media Usage and Its Addiction Level among Generation Y Agricultural Scholars in Meghalaya, India
Journal Title: Asian Journal of Agricultural Extension, Economics & Sociology - Year 2017, Vol 20, Issue 2
Abstract
This study examined Generation Y’s psychological addiction to social media with specific regard to Research Gate, Facebook, YouTube, WhatsApp and Twitter. The addiction was deduced using Griffiths’ five components that govern behavioral addiction: tolerance, salience, withdrawal, conflict and relapse. The tenacity of this study was to clinch if Generation Y agricultural scholars’ was in fact addicted to social media because of their necessity to sustain their connections with peers. The study reveals that Research Gate was the most widely used social media (95.00 per cent). About ninety four per cent (93.75 per cent) of the respondents primarily used social media for downloading study materials. Eighty eight per cent of the respondents had more than five social media account. 76.25 per cent of the respondents spend more than 3 hour on social media. About seventy three per cent (72.50 per cent) of the respondents spend two hour on social media for agriculturally related issues. The major advantages of using social media is “exposure to latest knowledge, skills and technology in research endeavors” followed by “gaining more visibility in research areas” as reported by 95.00 per cent and 93.75 per cent of the respondents respectively. 68.75 per cent and 7.50 per cent of the respondents reported high addiction and low addiction on social media, respectively. The results indicated that Generation-Y agricultural scholars faced constraints towards tolerance, salience, withdrawal and relapse. However, they face intrapsychic conflict, but not interpersonal conflict. Major problem associated with social media in dissemination of information is “costly data charge for high speed internet connectivity” (91.25 percent) being followed by “erratic internet connectivity in the campus” (90.00 per cent).
Authors and Affiliations
Bai Koyu, Rajkumar Josmee Singh, Kankabati Kalai, Talom Dabi, Tanmoy Das
Keywords
Related Articles
- EP ID EP323123
- DOI 10.9734/AJAEES/2017/37024
- Views 103
- Downloads 0
Technology Gaps Analysis in Integrated Management of Jasmine's Leaf Webworm (Nausinoe geometralis) in Tamil Nadu
Investigations were conducted during 2015-2016, in major jasmine growing districts of Tamil Nadu, for assessing the distribution, infestation level and the relative importance of leaf webworm of jasmine, Nausinoe geometr...
Investigation in the Trading of Oranges (Citrus sinensis L.) in Côte d’Ivoire: Inventory of the Supply and Merchandising
The oranges (Citrus sinensis L.) are diversely available on the markets along the months and seasons of the year. The current investigation, implemented in 10 communes from the district of Abidjan, focused on parameters...
An Assessment of Existing, Desired Competencies and Skills of Apple Growers in Mid Altitude Areas of District Shopian in Jammu & Kashmir
The present study was conducted in mid altitude areas comprising of villages viz-Chek-Sadipora, Sadipora and Narvav of district Shopian of Jammu and Kashmir with sample size of 60 apple growers. The district Shopian was...
Constraints Faced by Agricultural Technology Management Agency Extension Functionaries of Assam, India and Their Suggestions to Overcome Them
Agricultural Technology Management Agency (ATMA) extension functionaries are authorized personnel, who help the farmers by transferring technology from research station to them. But during technology dissemination, they...
Adoption Level of Scientific Goat Farming Practices among Goat Farmers
The study was conducted to study the adoption level of goat farmers in scientific goat farming practices. The data was collected through personal interview method with the help of pretested well structured interview sche...