Social Media Usage and Its Addiction Level among Generation Y Agricultural Scholars in Meghalaya, India
Journal Title: Asian Journal of Agricultural Extension, Economics & Sociology - Year 2017, Vol 20, Issue 2
Abstract
This study examined Generation Y’s psychological addiction to social media with specific regard to Research Gate, Facebook, YouTube, WhatsApp and Twitter. The addiction was deduced using Griffiths’ five components that govern behavioral addiction: tolerance, salience, withdrawal, conflict and relapse. The tenacity of this study was to clinch if Generation Y agricultural scholars’ was in fact addicted to social media because of their necessity to sustain their connections with peers. The study reveals that Research Gate was the most widely used social media (95.00 per cent). About ninety four per cent (93.75 per cent) of the respondents primarily used social media for downloading study materials. Eighty eight per cent of the respondents had more than five social media account. 76.25 per cent of the respondents spend more than 3 hour on social media. About seventy three per cent (72.50 per cent) of the respondents spend two hour on social media for agriculturally related issues. The major advantages of using social media is “exposure to latest knowledge, skills and technology in research endeavors” followed by “gaining more visibility in research areas” as reported by 95.00 per cent and 93.75 per cent of the respondents respectively. 68.75 per cent and 7.50 per cent of the respondents reported high addiction and low addiction on social media, respectively. The results indicated that Generation-Y agricultural scholars faced constraints towards tolerance, salience, withdrawal and relapse. However, they face intrapsychic conflict, but not interpersonal conflict. Major problem associated with social media in dissemination of information is “costly data charge for high speed internet connectivity” (91.25 percent) being followed by “erratic internet connectivity in the campus” (90.00 per cent).
Authors and Affiliations
Bai Koyu, Rajkumar Josmee Singh, Kankabati Kalai, Talom Dabi, Tanmoy Das
Keywords
Related Articles
- EP ID EP323123
- DOI 10.9734/AJAEES/2017/37024
- Views 98
- Downloads 0
Characterization and Challenges of Melon Farmers in Enugu Ezike Agricultural Zone of Enugu State, Nigeria
The study described the socio-economic characteristics and challenges of melon farmers in Enugu-Ezike Agricultural zone of Enugu State, Nigeria. Three blocks, nine circles and ninety melon farmers constituted the sample...
Perceived Training Needs of Buffalo Dairy Farmers Regarding Scientific Animal Husbandry Practices in Haryana
The study was carried out to identify the perceived training needs of dairy farmers regarding scientific buffalo husbandry practices and its relation with their socio-economic traits in five districts of Haryana state. A...
Farmers’ Knowledge towards the Role of Extension Services in Agricultural Development in Opolski County, Lubelskie Province of Poland
This research aimed at identifying and evaluating farmers’ knowledge in Opolski County towards the role of extension services in the agriculture development, identifying the farmers’ knowledge in Opolski County in each i...
Pre-extension Demonstration and Evaluation of Hip Pump in Western Oromia, Ethiopia
The method of lifting water to the field for irrigation in Oromia, Ethiopia is mostly traditional. The water is transported to the field with the help of bucket. The ground and river water are at the deeper position and...
The Factors Affecting Success of Small Agro-Enterprises in Bhutan
This study attempted to assess the factors affecting the success of Small Agro-Enterprises (SAEs) in Bhutan. Although SAEs contribute to economic development of the country, their success factors are not fully understood...