SOCIAL NETWORKING SITES AND CONSUMER ENGAGEMENT
Journal Title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY - Year 2012, Vol 1, Issue 1
Abstract
The growth of the social networking phenomenon across the Internet led by social networking sites like Facebook, Twitter and LinkedIn etc. has altered the playing field for business and consumer marketers of all sorts. It is practically impossible to think of a comprehensive marketing strategy in the absence of social networking as one of the key ingredients. In fact, social networking sites have already found a place in every marketers promotion mix today.Human beings have always sought to live in social environments. To a significant level, social networking sites have shifted social networking to Internetand the growth of this medium of networking has been explosive (Vogt &Knapman, 2008). In a short time, these sites have grown from a niche online activity into a phenomenon through which tens of millions of internet users are connected, both in their leisure time, and at work
Authors and Affiliations
Dr. Rajesh Verma, Rahul Sharma
Keywords
Related Articles
- EP ID EP654157
- DOI 10.24297/ijmit.v1i1.1456
- Views 132
- Downloads 0
INFLUENCE OF COUNSELLING SERVICES ON NON TEACHING STAFF PERFORMANCE IN PUBLIC UNIVERSITIES OF NAKURU COUNTY, KENYA
Employees are the most important human resource an organization cannot do without. They make a significant contribution to the success of an organization. Currently there is increased pressure for employees to be product...
OWNERSHIP STRUCTURE & RISK IN INDIAN BANKS: A COMPARISON OF PRIVATE AND PUBLIC BANKS
Banking sector is one of dominant sector and represents growth and development of the economy. The sector has been one of the top performers in stock market. Indian Stock Market experienced great volatility during the pe...
Impact of Development Expenditure on Economic Development of Pakistan
This study was conducted in the light of fiscal plan of Pakistan and secondary data was used from State Bank of Pakistan and Ministry of Finance for year 2000-01 to 2009-10 and linear regression was applied for checking...
Customer Relationship management and knowledge Management enhancing on innovation Competence: Case Study
Customer Relationship management (CRM) oriented knowledge management focus on customer knowledge more valuable to the company. The integration of customer relationship management and knowledge management concepts o...
CONSUMERS PERCEPTION TOWARDS ONLINE SHOPPING- THE CASE OF PUNJAB
India has more than 100 million internet users out of which one half opt for online purchases and the number is rising sharply every year. The growth in the number of online shoppers is greater than the growth in Interne...